7 Algorithm Tracking Tools That Help Keeping Up With Google Changes
You’ve heard of Panda, Penguin, and Hummingbird. But did you know that Google actually changes it search algorithms up to 600 times every year? Whilst most of these changes are only minor, keeping up...
View ArticleHow Google’s Proposed New Changes Could Transform The Future of SEO Forever
Don’t believe everything you read on the internet. Despite the web being a powerful communication tool and research platform, there’s also a lot of internet junk floating around. Remember those...
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Interview with Former Google Webspam Employee
The chance of a lifetime for an SEO practitioner to speak with a former Google Webspam employee happened this morning (March 17, 2015) resulting in pages of notes and insights. While we can’t divulge...
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Study: How Important are Yelp Reviews Really?
Businesses around the world are paying more and more attention to Yelp, arguably the Internet’s largest social-local platform, and with good reason. Touting it’s average 135 million monthly users,...
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Local SEO: Auto Repair City & Property Pages
On July 24th, 2014, Google released an update the industry has code named “Pigeon“, which affects search engine results with a regional or local intent. Examples of queries might be “oil change York...
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Data Claiming: The Secret Sauce Behind Local SEO
Earning higher placement within Google search engine results can be an exhausting endeavor for many local businesses that serve a specific area or region. A business can dominate search results with a...
View ArticleJames Reynolds: Earning Links & SEO Trends
Today’s SEO podcast features James Reynolds, founder and CEO of SEO Sherpa and ClickJam. Our topic was mainly attracting links without using dangerous tools that could result in penalties. Transcript...
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Does Jeeves Have an Evil Twin?
Evil Jeeves Ask.com Easter egg of what appeared when you searched does Jeeves have an evil twin. Wiideman Consulting Group During the early days of search engines, Ask.com had a mascot known as...
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Combating Referral Spam in Google Analytics
This is a guest post by Jeff Siebach of Anchor Metrics. Follow them on Twitter @_AnchorJeff and @AnchorMetrics. We all know the feeling. You log in to Google Analytics to see how your website has...
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C3 New York 2015 Recap
C3 hosted some awesome speakers, but more importantly gave the Searchlight user community the opportunity to share thoughts and strategies. Also, Searchlight users had the opportunity to meet with...
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